Effective date: November 12, 2026
APEX Canine Training Academy ("APEX", "we", "us", "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have when you visit apexctacanada.com, contact us, book or buy our services, or receive text messages from us.
1. Information we collect
- Contact information: your name, email address, phone number and mailing or billing address.
- Information about your dog: name, breed, age, behaviour history and training goals that you share with us.
- Booking and order information: the services, programs or products you request or purchase, and appointment details. Payments are processed by our payment providers; we do not store full card numbers.
- Communications: messages you send us by form, email, phone or text, and your text messaging consent and opt-out records.
- Website usage information: device and browser type, IP address, pages viewed and similar data collected through cookies and comparable technologies.
2. How we use your information
- To respond to inquiries and schedule evaluations, sessions and programs.
- To provide our training services and process orders and payments.
- To send appointment confirmations, reminders, training updates and other service messages.
- To send promotions and news, where you have agreed to receive them.
- To operate, secure and improve our website and services.
- To meet our legal and accounting obligations.
3. Text messaging (SMS)
If you give us your mobile number and agree to receive text messages, we will use it to send the messages described in our Terms of Service, such as appointment confirmations and reminders, replies to your inquiries, training updates and, where you have opted in, occasional offers.
We do not sell, rent or share your mobile phone number or your text messaging consent with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from every category of information sharing described in this policy and will not be shared with any third parties, other than the service providers that deliver our messages on our behalf.
Consent to receive text messages is not a condition of purchasing any service. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message, and you can reply HELP for help.
4. How we share information
We do not sell your personal information. We share it only as follows:
- Service providers that help us run our business, such as our website and e-commerce platform, payment processors, booking, email and text messaging providers. They may use your information only to perform services for us.
- Legal reasons: when required by law, or to protect the rights, property or safety of APEX, our clients, their dogs or others.
- Business transfers: if our business is sold or reorganized, information may be transferred as part of that transaction, subject to this policy.
As stated in Section 3, none of these categories includes sharing text messaging opt-in data or consent with third parties for marketing purposes.
5. Cookies
Our website uses cookies and similar technologies to keep the site working, remember your cart and preferences, and understand how the site is used. You can block or delete cookies in your browser settings; some parts of the site may not work properly if you do.
6. How long we keep information
We keep personal information only as long as needed for the purposes described above, or as required by law. Records of text messaging consent and opt-outs are kept for as long as needed to show compliance.
7. Security
We use reasonable administrative, technical and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
8. Your choices and rights
- Text messages: reply STOP to any message to opt out.
- Email: use the unsubscribe link in any promotional email.
- Access and correction: you may ask to see, correct or delete the personal information we hold about you, subject to legal exceptions, by contacting us using the details below.
We handle personal information in accordance with applicable Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
9. Children
Our website and services are intended for adults. We do not knowingly collect personal information from children under 13.
10. Changes to this policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.
11. Contact us
APEX Canine Training Academy
5345 Bullrush Dr, Mississauga, ON L5V 1Z2 · (647) 785-5650
23 Kenyon Street, Unit 2, Brantford, ON N3S 7R7 · (647) 272-6209
Email: Apexctacanada@gmail.com